this course is for you if...
- You're ready to break into the luxury photography market and finally get paid what you're worth.
- You want a proven and clear path to follow and to have a guide and community who supports you.
- You want to increase your prices but you're afraid that if you charge what you're worth you'll lose all your clients.
- You want a personalized strategic marketing plan to follow to attract your ideal clients.
- You are tired of shooting all the time and missing priceless moments with family.
- You are ready to make more, shoot less and finally have the money and time for the equipment, studio and experiences of your dreams.
Hi! I'm Destiny.
Your Photog Bestie + IPS Expert Mentor
In my eyes, I was trying to clear my plate to be present for a trip with my family, and all she wanted was me to be present and play. Can you relate?
Photography brought me home from my 9-5 job at the bank and I hadn't taken the time to address my fear of it being taken away if I didn't hustle non-stop.
This can work for you too!
It was time to say no more.
No more burning the candle at both ends.
No more accepting any and every photography inquiry for fear of missing out.
No more imposter syndrome and limiting beliefs keeping me small.
No more adding more and more shoots to make the money I needed.
Are you ready to work smarter, not harder, too?
I'm MORE Than Ready!
"Best thing I ever did for my business! "
Destiny’s mentorship course has been incredibly helpful in getting started with IPS. I started the course knowing I wanted a change from shoot and burn, but unsure of how to get there. Through Destiny’s modules and Zoom meetings, I’ve gained the framework to begin IPS, gained confidence in myself, and I’m making more money while doing it. My biggest takeaway from her course has been learning how to best serve my clients. I have a much stronger relationship with the families I work with. I go into shoots more confident in the final images because I know ahead of time what they’re going to do with their photos. Destiny has been super helpful during this mentorship to give individual guidance. I feel this is a huge benefit because everyone is so different and at different stages of their photography business. Having someone else provide guidance has been a huge weight off my shoulders. Before, I felt like I had to figure everything out on my own which only left me more confused. Destiny has been there every step of the way to answer any and all questions. I HIGHLY recommend taking her course! Best thing I ever did for my business!
This course includes everything you need to:
- Start IPS within 30 days
- Make more money
- Fill your calendar with your ideal clients
- Be THE boutique full service photographer in your area
- Organize your business so it works for you even when you're off the clock
- Get your time back and lose the mom guilt by making more money yet working less
Imagine having time freedom
without sacrificing income.
- Build a foundation of time saving systems and workflows.
- Develop a pricing plan and strategy for transitioning clients.
- Implement an IPS model into your photography business.
Not only is all of this possible, I’ve created the solution to help get you there 10x faster than I did!
Module one
fundamentals
Whip your photography business into shape with all the foundational systems that will allow you to run your business instead of it running you.
- Business Basics
- Studio Management Software
- Workflow
- Lead Capture Forms
- Image Storage & Organization
- Outsourcing
- Phone Consultations
- Lead Nurturing
Module two
preparation
Wondering what to charge? I got you! Enjoy the easy button with three done-for-you pricing templates to help you transition to and thrive with IPS.
Not sure what labs to use? Girl, I got you covered on that, too!
- CODB Calculation
- Pricing for Profit
- Product Offerings
- Prints Labs
- Samples
- Sales Assets
- Software
- Slideshow Presentation
Module three
the process
You want to take the leap but want to be sure you're doing it right. You want a proven step by step process that works, right? Get excited because you will get all that and more!
- Client Prep
- Sneak Peeks
- Client Experience
- Handling Objections
- The View & Order Appointment
- Zoom View & Order Appointments
- Up-Selling
- Closing the Sale
- Payment Plans
- Sales Tips
- Transitioning to IPS
Module four
above & beyond
Success is found in the details. Add those thoughtful touches, have effective offers for your clients and see your business grow and calendar fill up.
- Reviews
- Referral Programs
- Promotions
- Packaging & Order Delivery
- Client Gifts
Module five
Marketing
Been in business for 1 month? How about 10 years? Marketing is always essential regardless of the age of your business. Gain many strategies to help elevate your marketing game and attract your ideal client.
- Website
- Social Media
- Online Marketing
- Local Marketing
- Video Marketing
the ips made easy course also includes...
Lifetime Access to the 5 Module Course
The exact strategic steps to take to experience $10k income months and beyond in your photography business
Exclusive Member's Only Facebook Group
Access to the private Facebook group where you can collaborate with likeminded IPS photographers and get your biggest questions answered by Destiny and those a few steps ahead of you.
On top of all of that, you're also going to get access to a curated bonus suite to take you to the finish line faster...
let's dive into a few of your bonuses
email, phone & zoom scripts
Hit the easy button with these ready to copy email, phone and zoom scripts. Make them your own and use them to save time and create consistency.
Don't know what to communicate to book more clients and prep them for their view & order appointment?
I got you! Use these templates and save yourself the headache!
done-for-you pricing, printables & guides
Not sure how to price yourself for profit and wish you had a pricing structure to just copy? Yep! I have you covered on that, too! (Don't worry, you can still sell digitals if you want) In fact, you'll actually have access to 3 ascending pricing guides so you can ease into higher prices as you feel more comfortable!
product & pricing guide
Enjoy this beautifully designed 11 page guide to present to your clients. Give your clients a glimpse of what it's like to work with you and paint a picture of what they can expect to see using their photos displayed as art in their home!
"I now earn $1-2k per session!"
I began Destiny's group coaching IPS program as a photographer of 10 years. I was shooting any session I could and was still only charging $250 per session. Like FOR EVERYTHING! I had not changed my prices in over 7 years.
Destiny patiently encouraged and helped me get laser focused on specializing and changing my pricing structure .... pretty much everything in my business. I had to overcome a lot of limiting beliefs around money and niching, but now that I'm an IPS photographer, I could NEVER go back to shoot & burn.
She gave such a clear step by step plan to follow and I'm so glad I did what she said to do!
Now, I've owned my talent as a boudoir photographer and from what I've learned from Destiny, I now earn an average of $1k - $2k per session using in person sales and am getting ready to raise my prices again!
If you're thinking about making the switch don't wait another day to start making this kind of money for your work. Your work is worth it right now!
Angel - Facet Studios, Cincinnati, OH
are you ready?
- IPS Made Easy Collective Course: 50+ trainings (Valued at $997)
- Done-for-you Transitional Pricing Templates (Valued at $297)
- Email Template Suite (Valued at $197)
- Client Workflow Checklist (Valued at $37)
- Phone/Zoom Consultation Script & Checklist (Valued at $97)
- Customizable Product & Pricing Guide (Valued at $77)
- Printable Payment Plan Contract (Valued at $27)
- Website Tips Checklist (Valued at $27)
- Printable Order Form (Valued at $27)
- Handling Objections Script (Valued at $147)
- Goal Profit Calculator (Valued at $27)
- Cost of Doing Business Calculator (Valued at $27)
- File Organization Sample (Valued at $27)
- Online Marketing Checklist (Valued at $37)
- Local Marketing Checklist (Valued at $37)
- Outsourcing Resource Guide (Valued at $67)
- BONUS TRAINING: Brand Design & Strategy With Molly Pearce (Valued at $97)
- BONUS TRAINING: Instagram Strategy With Allison Scholes (Valued at $97)
- BONUS TRAINING: Growth Hacks for Photographers
With Angel McElhaney (Valued at $97) - BONUS TRAINING: Systemize Your Home and Business
With Chelsi Jo Moore (Valued at $97) - BONUS TRAINING: Facebook Ads With Kelly Sturtevant (Valued at $97)
TOTAL VALUE OVER $2,500
AVAILABILITY IS LIMITED! SECURE YOUR SPOT AND SAY YES TO INVESTING IN YOU!
let's do this!
DON'T MISS OUT BECAUSE OF A FEAR OF THE UNKNOWN ANOTHER DAY!
are we a good fit?
Should you enroll in the IPS Made Easy online course? Is it right for you?
YOU ARE A GREAT FIT IF:
- You are not afraid to do the work to start IPS.
- You would rather make a way instead of making excuses.
- You want to grow your photography business on a firm and profitable foundation.
- You haven't increased your pricing in years and are feeling stuck.
- You are ready to own your talent and treat your business like a business.
- You want to make the money you see others making in photography.
- You want to offer your clients a full service boutique experience even without a studio.
- You are pumped about your $200 sessions into $2,000 sessions!
It's time to go all in on you and your vision!
the time to enroll is now!
If you're ready to bust through the fear of in person sales and ready to start achieving those BIG financial goals you have for your business and family, join The IPS Made Easy online course!
I am SO excited to cheer for you!
I'M READY FOR THIS!Your work is good enough.
You are worth it and it's time to own it.
When you value your work, so will your clients.
FAQs
How long will it take me to complete the course?
Will I receive 1:1 coaching from Destiny?
Do I need to purchase special software to implement what's taught?
I am NOT a sales person. Do I have to be good at sales to do IPS?
What if my business is new? Should I do IPS?
How long will I have access to The IPS Made Easy course?
What if I don't have a studio? Can IPS work for me?
Even though I want to earn more money, I don't think my clients are rich. Will IPS still work for me?
I'm uncomfortable with increasing my prices a lot but want to start somewhere. Do I have to raise my prices a lot right now?
Can I get a refund if I don't succeed with in person sales?
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